How will I know if patients are engaged with PRIMR content?

For clinical trial recruitment, PRIMR tracks patient engagement data including impressions, views, % viewed and geolocation. We report data out to PIs and sponsors monthly. Our analytics show patients watch PRIMR videos 1.9 times on average, suggesting very high level of engagement.

Other FAQs

Is your content IRB approved?

Yes - all of our content for clinical trials is IRB approved. We guarantee IRB approval and historically have a 100% success rate. Speed of approval wholly depends on IRB. Non-clinical trial (general education) content does not need IRB approval.

Is PRIMR available for enterprises?

Yes. PRIMR can be implemented at the enterprise level. We also offer enterprise licensing for access to PRIMR simply for HIPAA secure point of care distribution of home grown digital patient education content.

How do you ensure that the content you create reaches the intended audience effectively?

PRIMR ensures effective reach and addresses lopsided demographics in clinical trials through strategic geo-targeted ads and multilingual content creation. By tailoring content distribution to specific geographic regions and providing multilingual materials, PRIMR aims to enhance trial awareness among diverse populations, thus promoting better representation in clinical trials.