Is PRIMR trying to replace the doctor patient relationship with a video?

No. PRIMR supplements the in person encounter with an additional layer of digital patient education that can be consumed asynchronously offline, on demand and shared with friends and family at scale. PRIMR does not replace the work of doctor patient knowledge transfer, it enhances it. Early adopters of PRIMR report improved patient experience. When patients have on demand access to information about treatment details, risks and side effects, there is less burden on them to memorize or transcribe information during the live encounter. PRIMR creates space for patients to be fully present for the precious time they have face to face with their doctors.