Why is doctor created content a new standard?

Medical information is abundant on the internet. Many patients struggle however to consume content that is both credible and applicable to their condition. When a trusted doctor creates or curates content for patients, they solve both these problems. Industry-produced content often misses the mark - either too general to be helpful, or overly specific, endorsing a certain drug, device or technique. Doctors have a breadth of experience speaking with real patients about their actual concerns. This allows doctors to make content that anticipates common questions and concerns.