Why is doctor created content a new standard?

Medical information is abundant on the internet. Many patients struggle however to consume content that is both credible and applicable to their condition. When a trusted doctor creates or curates content for patients, they solve both these problems. Industry-produced content often misses the mark - either too general to be helpful, or overly specific, endorsing a certain drug, device or technique. Doctors have a breadth of experience speaking with real patients about their actual concerns. This allows doctors to make content that anticipates common questions and concerns.

Other FAQs

What if I need content on a subject that is not yet in the PRIMR library?

At this stage we are handling specific content requests case by case. Content requests for for a specific drug, device or institution may be fulfilled for a fee.

Can I load my own videos and use PRIMR to distribute them to patients?

Yes. Some physicians create their own content and use PRIMR as a HIPAA secure distribution tool at the point of care.

How does PRIMR ensure that its visual resources cater to the diverse learning needs of patients beyond just visual learners?

PRIMR incorporates a variety of visual elements and formats beyond just images and diagrams. PRIMR considers factors such as the selection of onscreen text and the simplicity of graphics to appeal to different learning styles. Even color is considered to ensure emphasis on important concepts. The writing of PRIMIR content in itself is meant to replicate how a physician would speak to their patient in clinic, which may or may not include visuals during the visit.‍